King the Land plot
Gu Won's family owns and runs the King Group, which has hotels, distribution companies and an airline in its portfolio. Though embroiled in a legacy battle, Gu Won has everything for his brilliant mind, innate grace and endearing charm. However, he is not good at dating. Cheon Sa-rang, who makes the world a better place with her smile, is overjoyed at her job at the King Hotel. It was there that she experienced her happiest moments as a child. Now she has to put those beautiful memories away and grow up quickly to face the prejudices and misunderstandings that regularly come her way. When the two meet, a romantic relationship develops.